Pragmatic Marketing
Pragmatic marketing is a model that focuses on understanding customers and delivering products they desire. It involves interviewing potential customers, designing a prototype of the product and then testing it with them to make sure it meets their needs. The process continues throughout the life of the product.
One method flirts with relativism, implying that truth is not as important a concept in philosophy as it has been traditionally believed to be. Another approach is more cautious about relativism, and focuses on the speech-act and
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Track and trace
Track and trace is a crucial supply chain management tool that allows companies to track the location of items at all times. This information helps companies improve logistics workflows, cut down on time and reduce costs. It also helps them improve efficiency and quality. It also helps reduce manual inventory counts and checks. It is also helpful in avoiding production disruptions due to poor or insufficient equipment or raw materials.
During the pandemic many businesses realized that they didn't have a clear view from beginning to end of their supply chain. This has resulted in a rise in the demand for intelligent track and trace technology that can provide more reliable, accurate information about a supply chain's performance. These new technologies could make the supply chain more resilient to disruptions in the future and also protect the health of consumers and their families.
Serialisation is a feature that can be added to your CMMS to enhance the ability to track and trace your company. This will ensure that each item has its own unique identification number that can be recorded and tracked in real-time. This can also aid in meeting the strict regulatory requirements, including those regarding food safety. Utilizing a digital platform, such as MaintainX that integrates with your CMMS software, allows you to analyze and access the data using a simple interface.
It is easy to be confused by the term "track and trace" as it sounds like "follow the trail". However it's a completely different process that involves recording the route taken by a shipment or an asset. The data is then made available to all those involved in the supply chain, including the customer. This gives the customer more confidence in their delivery, and lets them know whether it was damaged or lost during transit.
At each stage of the transport process, almost all packages are scanned digitally. This information is then made available online, and customers can see the status of their parcel at anytime. This makes the process of shipping better for both the clients and the shipping companies. This also allows them to provide this service at a lower price.
Counterfeit detection
Counterfeiting and diversion of grey market funds cost businesses trillions of dollars every year1. It damages brands' reputations, undermines trust and, for food products and medicines, threatens the health of the public. In-real-time, traceability of items is essential to counter this menace. But due to costs digital authentication has generally been reserved for products with high value.
Pragmatic's world-class visual detection technology powers a range of counterfeit prevention tools that work in tandem to protect your business. It is based on the Visual-AI stack and offers flexible and scaleable counterfeit detection for
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