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Websites with stale content don't offer any useful information to users. Algorithms are built to favour websites with contemporary content. When search engine crawl web site initially it seeks for robots.txt instruction to seek out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are much more issues that you must study Seo and net design. Gossip Web Design is an internet design firm in Australia that helps enterprise owners and entrepreneurs build their dream web site. Optimising your website for a keyword is crucial to tell engines like google of your webpage's relevance to a search time period. The major search engines don’t very like JavaScript (or Flash or FRAMES) - so minimize its use. Use excessive-quality, high-distinction photographs which have a 16:9 aspect ratio. Let the search engine know what the images are all about. The photographs cannot be left clean.