A vertical-bar grille was retained, much like the 1942-forty eight design, however the lady mascot was changed by a bust of Hernando DeSoto. Emphasizing them was a grille placed completely on the decrease half of the automobile's "face." A sculpted lady was launched as a hood mascot. Like several "correct" hood ornament of the time, it glowed when the parking lamps or headlights have been on. A extra-extensive restyle for 1942 introduced "Airfoil" hidden headlamps that were "out of sight, besides at night time." Though not an trade first (the 1936-37 Cord 810/812 had one thing similar), they have been Detroit's only hidden lamps that 12 months, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon as much as Custom trim earlier than changing it with a barely cheaper all-steel mannequin at midyear. As with all Chrysler makes, the 1947-forty eight DeSotos had been largely the identical as the '46s; serial numbers are the only guide to mannequin years. Reflecting Chrysler Corporation's 1954 sales nightmare, DeSoto's mannequin-yr output dropped under 77,000 and the make fell back to twelfth place within the trade. Gold prices also climbed again above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring special" Fireflite at $one hundred above the $2800 regular sedan. Not surprisingly, the Suburban was the costliest '46 DeSoto at $2093, a wholesome $200 above the seven-seat sedan. Model-12 months volume jumped again to 130,000 and DeSoto moved up to 11th, its finest finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged again into the front doors, a wider and heavier-wanting grille, and reshuffled medallions and parking lights. Standard wheelbase was 4 inches longer at 125.5, however boxy, upright styling hid the actual fact. Standard-chassis fashions lost an inch in wheelbase however measured 5.5 inches longer total than the '40s; they were lower and wider, too. Much bolder, totally up-to-date new Exner styling and more-powerful engines stood to show things round for 1955. Firedome (the "d" now not capitalized) now played "second banana" to a new uplevel Fireflite line.

This Fireflite is now a minor collector's item, primarily for having one of many business's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-yr-outdated has confirmed herself as one of the world’s rising pop stars. Finally, Gold appears to grudgingly admit that I'm a radical journalist (or one who "blogs," as she insists on referring to my profession - as if writing on-line has less validity than writing in print). Gold is wealth and prosperity, power and power, and those that hold all the trumps are those who possess gold. The number eight represents prosperity, and every candy has symbolic significance. There wasn't much time for specials in that conflict-shortened mannequin 12 months, but DeSoto managed a plush Custom Town Sedan referred to as "Fifth Avenue" (a name much later resurrected at Chrysler). Model decisions held firm for '42, but there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" automobiles, DeSoto built 11,600 taxicabs in these years -- its fifth greatest-selling model. Though model-year output rose some 11,000 models, DeSoto again positioned 13th. Like different Chrysler makes, it might have executed better had the firm not suffered a crippling strike at the start of 1940 production.

DeSoto was totally redesigned for '49, as have been other Chrysler makes that 12 months. Convertibles have been obtainable in each 'fifty five DeSoto sequence however noticed minuscule gross sales: just 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe fashions have been mixed into a brand new Powermaster Six collection that still lagged behind FireDome in sales, this time by a margin of 2-1. Both lines included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three 4-door hardtops for '56: a Sportsman in each collection and a low-priced Firedome Seville. Production was low everywhere in Detroit for '42, and DeSoto was no exception at lower than 25,000 -- fewer than a thousand of some individual fashions. Suburban manufacturing was additionally quite passable: 7500 for the interval. Painted deep purple and missing bumpers, it was very sleek however not fairly as built-in as Adventurer I, and wasn't significantly thought of for production. Adventurer II adopted in '55, a regular-chassis four-seat fastback formed extra by Ghia than Exner. A midseason spotlight was the restricted-version Adventurer hardtop coupe, a supercar awash in usd gold price-anodized aluminum trim.

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